Case Study: Snowcloud.com
SnowCloud - The Future of Resort Operations
SnowCloud is the only all-in-one resort management platform. Maximize efficiency and improve the guest experience. SnowCloud allows you to seamlessly manage ticket sales, rentals, onsite fulfillment, access control, retail, snow sports and food & beverage needs all from one secure, singular platform.
Project Overview
My role
User experience, research, prototyping, UI design for customer app HTML, CSS coding layouts for the customer app. Web site and logo redesign and refresh. Quality assurance of the ongoing POS system for for admission, rental, and lesson products.
Results
With our new user-friendly interface, users can easily browse and book equipment rentals, ski or snowboarding lessons, and other exciting activities directly from their phone. No more waiting in line or worrying about missing out on their preferred timeslot. Users are now able to skip the lines and reserver their tickets completely online.
Software Used
Design Process
About The Project
Snow Cloud project was all about optimizing resort management and guest experience. I was part of a small development team, and our main problem to solve was to make it extremely easy for customers to want to do everything throuhg the app instead of ticket booths and storefronts.
The project was meant to be designed in with a very general guidance principals, with nothing specific to snow-sports, because the next step was re-purposing it for other similar businesses like amusment parks.
Design Challenges and Goals
- Create and design guest app for extraordinary customer experience
- Improve the properties retail sales and management needs through a new Retail & Sales module.
- Update access control to validate, fulfill, and manage access for admission, rental, and lesson products all from the customer's phone
- Design a new general purpose management platform for ski areas and resorts, amusement parks, water parks, bike parks, adventure parks, festivals, and events.
Logo Refresh & Branding
I successfully created a new, bolder brand image that reflects their business values and goals. The new logo features a modern, simplified design with a strong emphasis on typography and a bold, confident color scheme. By streamlining the design and focusing on key brand elements, we were able to create a more impactful and memorable logo that will help SnowCLoud stand out in their industry and connect with their target audience.
Ticket System
During the design process I created and designed Ski Pass cards that are used in one of the Snow cloud resorts: Mountain Creek Resort in Vernon County, New Jersey. Those can be seen on there web page in the ski pass section.
App Low-fi Screen Design
One of the biggest challenges was updating the existing POS (Point of Sale) system. In addition to building out the customer facing application with low fidelity screen designs for the user stories we had created, I had to prototype close to 100 different screens.
App Hi-fi screen design
Building on top of the low-fidelity designs, I created the design system, color palette and used that for the application final screens.
Login/Create Account Screens
Our new simple login/create account process including the one time code login for more streamlined login experience. We also adapted Google, Facebook and Apple login screens to Snowcloud colors and design system.
Icons
Color Palette
