Case Study: Snowcloud-Booking
Snow Cloud -
In App Booking Experience
Connecting Snowcloud POS with in app booking experience,
user flows, app mapping, new user interface and comletely in app user experience.
Project Overview
Snowcloud application is where users can search and book hotel room on the go. This application is built to provide best information about restaurant, airbnb and hotel information with best deals so you can plan your holidays or trip smoothly and hustle free. The project is based on an implementation intention strategy, it is a simple way to follow through with my intentions and do what is necessary to attain my desired results and includes UX and UI design.
Challenge
Develop a digital product and connect it to a existing POS system (Snowcloud app) for the wellness of better experience, that makes a user’s relationship with booking, ordering and traveling better. The app should help the user search and pushes them to commit to a healthier lifestyle.
Pian Points
Problems
- Travelers who want to try new experiences with the snowcloud app have trouble finding their preferred hotel/room and end up getting the least desired place.
Solution
- Create an app connection and improve upon user experience to allow easier navigation for searching and booking a hotel room.
- Show destination location
- Give availability information
- Give detailed pricing information
Competitive Analisys
Competitive analysis, also known as competitive intelligence, is a strategic process in which I evaluated our competitors to gain a better understanding of their strengths, weaknesses, strategies, and market positioning. This analysis helped me to make informed decisions, refine our strategies, and identify opportunities for growth. Here are some of the competitor designs.
User Research
As to understand my users, I conducted user interviews and generated some pain points. This survey helped in determining issues users had with existing booking applications. I found that most app provides the same flow of hotel bookings with approximately same data and users unable to see the hotel combination on a glimpse/view in search listing. I read reports about stress factors and how people were dealing with them, and conducted a competitor analysis to have a better idea of what the market looked like. This showed gaps in the market, as well as crowded areas, but they were not often tailored to users, and none addressed clarity on booking — which was a need our users had.
Creating Persona
I created a persona based on the ‘i’ statements. I chose Mike as the main persona as his persona echo with the businessman vision for affordable and great deal trips for him and his family.His typical process for booking a hotel room involves issues such as: bad interface, unclear information, availability and missing accessibility features.
User Flows
The user flow I designed is:
Snow cloud app > Book now > Go to Home Screen > Choose Booking > Predefined Location > Select Date & Room > Complete Payment> Close app
Wireframes
One of my favorite parts of the process. Wireframes help me visualize the skeleton form of the interface. Wireframes helped me plan the overall layout and structure of the application. They define where different elements, such as headers, navigation menus, content sections, and buttons, will be located.
Hi-Fidelity Designs
This is where I bring life to a wireframe. I start by defining the grids, columns and gutter settings in my art board and the software I use is Figma. In high-fidelity design, I created detailed and polished representations of the user interface, incorporating the visual and interactive aspects of the final product.
Testing
I tested my concept and prototype throughout the project and got valuable feedback at each stage that allowed for incremental enhancements. Each test helped me improve my concept and design, and ensure that it was answering user needs and goals. I also conducted a desirability test with my high fidelity prototype, and the main attributes user chose were accessible, friendly, and easy to use, which described accurately what I was trying to achieve.
Color Palette
